Identity / logo design for "Story", a store in the meatpacking district of NYC that changes themes every six weeks.

Designing the identity around the holding device created when the word story is sliced in half, the brackets that are created hold the name of the current theme within.

When the store is completely redesigned a new sign is made within a giant 3d logo on the wall.

Sagmeister & Walsh, 2014

Disciplines: Branding, Environmental

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Creative Direction & Design: Jessica Walsh
Creative Direction: Stefan Sagmeister
Design: Jessica Walsh, Philip Johnson & Xavi Garcia
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