Lakes and Rivers

Lakes and Rivers

The inspiration for this mural came directly from the rivers and lakes surrounding Bentonville. We noticed that they're being used increasingly for activities meant to delight.

We created a data visualization showing the number of kayaking Americans tripled in the last 15 years from 6 million people - represented by the small fish - to 18 million people of the large fish.

Disciplines: Environmental

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CONCEPT: Stefan Sagmeister
PRODUCTION: Ned Kahn
VISULALIZATION: Saad Mosajee
CLIENT: Oz Art, Northwest Arkansas, Ledger Bentonville
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