Lou Reed

Lou Reed

The title song of Lou Reed's album 'Set the Twilight Reeling' talks about a star newly emerging.
We tried to illustrate the metamorphosis from his dark prince persona to a new found man by utilizing a deep blue tinted jewel case in combination with a very bright printed portrait of Lou on the booklet cover.
Opened up, the back of the booklet, the design of the CD itself and the tray card together form a diagram of an eclipse, - the ultimate twilight.
The typographic style inside reflects the content of the lyrics, - some of it clearly influenced by Iranian artist Shirin Neshat.

Disciplines: Print

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Creative Direction: Stefan Sagmeister
DESIGN: Stefan Sagmeister and Veronica Oh
Photography : Timothy Greenfield Sanders
CLIENT: Warner Bros. Music
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