Seven Deadly Sins

Seven Deadly Sins

In May 1931, as the designer Adolf Loos completed a set of drinking glasses, he sent a letter to Lobmeyr that asked to eventually add small ornaments like “butterflies, small animals, and the nude human form” to his glasses.

For the 80th anniversary of Loos legendary No. 248 bar set, Lobmeyr commissioned us to design the ornaments that would go onto the glasses created by the author of one of the most influential design books ever written, Ornament and Crime. Our concept includes the placement of illustrations of the Seven Deadly Sins and the Seven Heavenly Virtues on the bottom of Loos' glasses. At a dinner party, one can wonder if the hostess had placed that gluttony glass on purpose or if it was just happenstance...

Disciplines: Products

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Creative Direction: Stefan Sagmeister
Art Direction / Design: Jessica Walsh
Illustration: Kate Copeland
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