This will be Boring

This will be Boring

We mounted a museum wide show - incorporating all three floors - in Chengdu, China at the A4x Art Center, presenting recent work under the title: This will be Boring.

The aim of course is to lower expectations (low expectations - high satisfaction).
There is also proper, scientific proof that this will be boring:
A wonderful study cited by Steven Pinker shows that the critic who hates the book is seen as much more interesting than the critic who loves the book.

John Stuart Mill observed in the 19th century: “The man who despairs when others hope is the one who will be admired as a wise person".
We all love negativity: Every attempt to create a positive newspaper failed within weeks.

So this optimistic show should bore the crap out of its audience.

Disciplines: Digital

Download low-res

DESIGN: Stefan Sagmeister
PRODUCTION: Jiang Yushan and her team
CLIENT: A4X Art Center, Chengdu, Sichuan, China
Image gallery